![]() ![]() Segments that are performing best in the candy category include soft candies and gummies, Ms. Non-chocolate candies generated $4.23 billion in 2020, up 10.8% from the year before, according to data from IRI. Introducing new interactive and customizable experiences is one way Bazooka aims to build on momentum in the non-chocolate candy segment. “We really try to bake that into our new innovations, because we know it’s what our consumers want.” “There’s a lot of different fun rituals across our candies,” Ms. ![]() Push Pop Flip-N-Dip and classic Baby Bottle Pops come with flavored powders that let consumers customize and amplify each lick, while gem-shaped Ring Pops serve as both a treat and a toy. Other versions of the product include Triple Power Push Pops, which feature sliders on the side that let consumers easily switch between three different flavors. Push Pop lollipops, for example, feature unique packaging that allows consumers to eat now or save for later. “We want to take something that is a great tasting piece of candy and elevate it to be an entirely fun experience.”Įdible entertainment has been a driving force behind many of Bazooka’s brands. “We call our platform ‘edible entertainment,’” Ms. The interactive dispenser also adds an element of fun and entertainment, a core component of Bazooka’s candies. “With Juicy Drop Remix, you can decide how much of the sweet and how much of the sour you want.” “Consumers like variety when it comes to non-chocolate candy,” she said. Available in Knockout Punch, Blue Rebel and Wild Cherry Berry flavors, the dual-compartment dispenser offers a new way for consumers to curate their own mix of sweet and sour flavors in each bite, said Elizabeth Mangold, senior director of innovation and e-commerce at Bazooka. ![]()
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